Companies today are challenged to “do more with less.” But this goal cannot be achieved simply by demanding more of top performers, who are already operating at or near their peak. The key to driving big productivity gains is increasing engagement among the vast middle group of employees — the core contributors who represent about 60 percent of the workforce. Employee engagement helps drive both individual and organizational performance. Companies with highly engaged employees find it easier to attract top talent, enjoy higher levels of employee productivity and experience lower turnover. As a result, these companies typically achieve better financial performance than others in their industries. In today’s uncertain times, employees are willing to listen to senior leaders and are ready to commit to and strive for business success. Senior leaders have a unique opportunity to reach out and engage all employees more fully in driving business results.