In this paper we suggest that the DC post-retirement hedging and de-risking market is currently under-developed and opportunities exist for greater product development. In addition we think the current practice of formulaic switching from growth assets to protection assets as DC members approach retirement age is too simplistic and will prevent many members from participating in strategies that can enhance the purchasing power of their portfolios. We also outline a number of market-based and regulatory developments that could improve pre- and at-retirement investment and points to three specific examples for doing so: introducing flexibility around retirement date, deferring the date of annuity purchases and adopting a draw down strategy, expanding annuity-type products.